VISION
 
Becoming a center of excellence and thereby inculcating positive human values through language & literature.
 
MISSION 
  • To inculcate among students and young scholars the importance of Urdu as national language of Pakistan and its role in promoting national ideology. 
  • To enhance the skill of communication thought writing & speaking among the students and to encourage them in participating research and analytical studies of socio-cultural, subjects. 
  • To teach other Pakistani (Sindhi, Pashto, Punjabi, Balochi & Kashmiri) Classical Poets through Urdu for national solidarity and unity. 
  • To organize conferences, workshops and symposium to bridge the gap among the different linguists and literary intellectuals of nation and the world.